Pay Per Click Advertising
We understand how people use search engines, so we can make sure that every time someone searches for terms relating to your products and services, your site will be displayed.
For Google, Yahoo! and Bing pay per click is the quickest method of gaining visibility. Whether your website has just been launched or you are running a new campaign, PPC will drive traffic to your website. We will manage the whole process from creating adverts and suggesting keywords to monitoring your return on investment and suggesting campaign improvements.
What we do with Pay-Per-Click
Pay-Per-Click campaign plan
Researching your target audience and putting together a definitive list of keywords that people are using to find the products and services your website offers is the first step. These keywords are then be broken down into themed groups and adverts created for each group complete with relevant ad content and directing the user to the most appropriate page on your website.
Benchmarking and key performance indicators
With a clear idea of how the campaign will be set out, we will liaise with you to set clearly defined campaign goals so both parties know how to measure the effectiveness of our Pay-Per-Click management service.
Pay-Per-Click bid management and maintenance
To achieve the best possible return on investment from your Pay-Per-Click budget, we manage your campaigns on a regular basis by amending bids, testing new keywords and ad content, and generally making sure that your campaign is as running as cost-effectively as possible while avoiding Pay-Per-Click pitfalls such as expensive bidding wars and poor quality traffic.
Improved conversion rates and landing pages
By studying trends on your website, we are able to improve the conversion rates and in turn make your Pay-Per-Click campaigns more cost-effective, by enhancing the design of the campaign landing pages and on-page calls to actions (Buy Now, Contact Us Here, etc.). We will use this analysis to improve website usability and deal with issues such as contact form and shopping cart abandonment.
Tracking and return on investment reporting
With Google Analytics and Google Adwords linked together, we can monitor campaign costs, revenue and leads generated, click volumes and conversion rates. Regardless of your budget, we can show you this information within hours of your campaign going live. We will provide full return on investment reports so that you can see where your money has been spent, where your money should be spent, how that money has generated leads and revenue for your business.
Pay-Per-Click Visibility & Access
When we set up the campaign, we always give the owner full access to the Pay-Per-Click account and also access to the Google Analytics data, so there is complete transparency in our management services. We don’t believe in hiding or withholding any information.
We recommend that all PPC campaigns run in tandem with SEO activities to ensure that both short term and longer term benefits are realised.
Varn Media’s works with a range of clients for their PPC campaigns, from large corporates to small startups. The great thing about PPC Advertising is that it caters to any budget. Give us a call to speak with one of our experts to learn how your business can harness the power of PPC Advertising for your business.
Face To Face
Want to see us in person? No problem! We will happily arrange to meet at a venue that suits you, we can work around your schedule.