Tag Archives: email marketing

5 Tips to Optimise Your Email Newsletters for Mobile Phones

Ensuring email marketing campaigns are optimised for mobile phones is becoming increasing important. According to Gartner, in 2008, 30 million smartphones were sold. It’s estimated for 2011 the figure was in excess of 300 million. Moreover, looking at our client’s statistics for their email newsletters, an average of 30% of people.

Five Common Mistakes When E-Mail Marketing

When you send an e-mail to a customer’s inbox, you must offer them value or you are simply an unwanted intruder. It’s their space and you have to respect it; otherwise you’re no better than an unwanted doorknocker. Failing to respect your recipients’ in boxes and sending poorly thought out e-mail newsletters or.