Industry analysts have predicted that by 2014 mobile phone and device internet usage will over-take desktop and laptop computer internet usage.
As shown by the graphs above (and these are real stats from some of our clients) this prediction look to be correct.
The problem is that most businesses aren’t ready for what this means and the negative impact the lack of a website designed for mobile phones could have on their website’s conversion rate, especially the potential drop in revenue and/or enquiries. This could also be made worse if their competition already has a website designed for mobile phones.
An example of the potential problem to a business is highlighted by the statistics from one of our clients before they implemented a mobile version of their website. This client promotes and sells events online and the conversion rate by people using a mobile phone was half that of the conversion rate for people using a computer. This could potentially mean that by 2014, if mobile website usage is at 50%, the revenue generated by their website could be 25% lower than what it is now!
The good news is that creating a mobile version of your website doesn’t have to expensive. In fact it is typically a smaller version of your existing website with a more simplistic design.
The most important thing when designing your mobile website, however, is to identify the key actions you want your customers to take (conversions). This is obviously the case when designing any website but because there is limited screen size to utilise for mobile phone web design you must really make sure that every step your potential client will take is carefully thought out. This must also then be analysed once the mobile version of the website is live.
So if you would like to talk to someone about analysing your website’s statistics to check mobile phone usage or you would like help in implementing a web design for mobile phones do contact us at: email@example.com.March 15th, 2012